Clever promotions, a Target deal and fan loyalty paved the way, her label boss tells MTV News.By Gil Kaufman
Taylor Swift
Photo: Jason Kempin/ Getty Images
Record labels routinely throw a bunch of things at the wall to see what sticks, sometimes landing a goldmine with unexpected hits like Lady Gaga, but mostly striking out with albums few people connect with.
Then there's Taylor Swift. Through her first two releases, the breakout young country superstar has slowly, steadily built a m
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